Checklist for a Great User Experience

In designing a product, the main goal is to gain as many users as possible. The more users you have, the more successful your product is. For that reason, user experience is the number one priority when designing a product. If the user isn’t happy with the design, the product will ultimately fail. Here are a few tips when designing for a great user experience:

Let the users rule

Giving control to the users will make them feel empowered and help them be a better version of themselves. Therefore, it is a good idea to give users the control to personalize what they see and experience. Additionally, keeping the app super goal-focused will help keep the users engaged. Strip down the unnecessary steps or features, and keep the most used features easily accessible. Try doing a testing-tree, where you can show a menu structure to a few users and ask them to navigate through the tree and accomplish a particular task. Using the results, measure the percentage of users accomplishing the task without any hassle, the percentage of people completing the task successfully, and the time taken to complete the task.

Be transparent with your users

Users have the right to know about a specific action. Therefore, it’s necessary to take responsibility and maintain transparency with your users. Manage user expectations by always prompting the action with a “Why?”. Be transparent and specific about what you ask. Avoid IFs, BUTs, or any fishiness. The user came into your app to accomplish a task. If they aren’t satisfied, then they have all the right to exit and be forgotten. Therefore, make sure to make the delete account process easier.

Make user feel respected

Design products that respect your users time and value their presence. Don’t hesitate to replace infinite loading with a finite button to “Load more”. Care for your users digital wellbeing. Use an “All posts caught up” indicator like Instagram to limit their usage with only relevant contents. It shows that you value your users time. Humans are prone to making mistakes. So let users make mistakes but help them to correct their mistakes with real-time validations. Never bombard them with a warning. In an unexpected state have a clearly marked button to navigate back or exit. Also in some cases, support users with undo and redo.